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Describe the service before the building
A data centre supports computing and storage, but a room full of equipment does not explain how a particular service operates. Ask which systems the site supports and how it connects with a wider network.
Different facilities have different purposes. Keeping that context visible helps prevent a photograph of server racks from standing in for an explanation of every digital service.

Heat makes the supporting systems visible
Computing equipment produces heat that has to be managed within an appropriate operating environment. The cooling arrangement belongs in the overall design alongside electrical distribution and the physical layout.
The relevant choices depend on the facility and conditions. A useful account explains the relationship between equipment and its supporting systems without implying that one cooling approach is automatically appropriate for every site.
Operations continue after installation
Monitoring, access procedures, maintenance and the handling of faults are part of the infrastructure. Equipment needs to be looked after by appropriately trained people within the facility’s procedures.
Include that continuing work in the story. A successful installation photograph says little by itself about the routines needed to support an operating service over time.
Keep efficiency claims within their scope
An efficiency claim should say what was measured, over which period and with which boundary. A measure of one supporting system does not necessarily describe the total impact of a facility or the services using it.
Read the definition before comparing numbers. Clear boundaries make the discussion more useful than a single impressive figure detached from its operating conditions.




